On February the 14th, Egypt celebrated Valentine's day, while Alkan celebrated it in a very special way, for it was the sponsor of the very first Olympics football world cup qualifications " Magda Moussa's Cup" for the intellectually disabled competing against teams from Morocco, Algeria, and Libya among others to gain its place in the Special Olympics-FIFA World Cup that would be held in Malaysia next November. The title of the cup is reference to the great late Magda Moussa, as she was the first to introduce the Special Olympics program not only in Egypt but in 23 countries of the Middle East and North Africa.
The exceptional event, organized by the Special Olympics Egypt (SOE) organization headed by its President Eng. Khaled Nosseir and the great believer Eng. Amal Mobadda, SOE national director, was held under the patronage of Ministries of Youth and Sports at the new Air Defense Sports Village at the Fifth Settlement area, Cairo.
The phenomenal day witnessed great festivities, fireworks as well as several other artistic and sportive activities with participation of the Pop Stars Eman El Bahr Darwish and Hisham Abbas, and Hussein Fahmy the renowned actor and Special Olympics MENA Ambassador, with attendance of Ministers Eng. Khaled Abdel Aziz, Mr. Taher Abou Zeid and Mr. Hany Mahmoud.
The following days witnessed the amazing surprise appearance of the one and only legendary footballer Pele', who brought tremendous joy into the hearts of the athletes who flooded to take pictures with the iconic sports' star.